The Battery Ad Wars Continue

Gillette Australia Pty Ltd and the Gillette Company v Energizer Australia and Eveready Battery Company, Inc.

From the Federal Court: "The last round concerned a television advertisement known as the 'Race Bunny' advertisement, in which Gillette claimed that the Duracell alkaline battery provided 'up to three times more power' than the Eveready Super Heavy Duty battery. The present round concerns a television advertisement referred to by the parties as 'the Chariot advertisement', in which Energizer claims that the Energizer lithium battery performs 'up to seven times longer' in high powered devices (such as digital cameras) than Duracell's standard alkaline battery."